Introduction

Generating real estate leads is hard work.

But what if you could use Google Ads real estate leads UK to get real inquiries fast?

In this blog, I will walk you through simple steps that work well in the UK property market.

Whether you are a new agent or a seasoned one, you will find clear tips here.

We will cover strategy, setup, targeting, budgets, and optimisation.

First, let’s understand why paid ads can make a big difference.

Real estate buyers and sellers search online every day.

If you are not showing up when they search, you miss out.

Google Ads can put your agency at the top of search results right when people want your services.

You can reach these people with the right message at the right time.

In fact, many businesses use Google Ads to get leads because it is fast and measurable.

You can track every click and see exactly what works.

For more insight into how online ads help businesses grow, check this article on WordStream about PPC performance and trends: https://www.wordstream.com/blog/ws/2025/11/04/ppc-trends

Plus, you can link your ads directly to your website pages that turn visitors into leads.

For example, you can send them to a tailored landing page on Digileap Services UK — https://digileapservices.co.uk/

Now let’s jump into the strategy.

 Google Ads real estate leads UK – start with clear goals

Before you create any campaign, know what you want.

Do you want more buyer leads?

Or more landlord and seller leads?

Maybe you want both.

Write down your goals.

Then think how many leads you want per month.

Having a clear goal helps you set the right budget.

Next, think about what a “lead” means to you.

Is it a phone call?

A form fill?

A WhatsApp message?

Each of these is a conversion you can track.

Also, think about the value of a lead.

If one lead is worth £50 to you, you can decide how much to spend to get one.

With this in mind, you will be ready to plan your campaigns.

Google Ads real estate leads UK – build campaigns that convert

When you set up your Google Ads real estate leads UK campaigns, start with the right types.

For most agents, Search campaigns work best.

These ads appear when people type queries like:

“estate agents near me”

“houses for sale in London”

“sell my house fast UK”

Make sure your ad groups are tightly themed.

For example, one ad group for “sell my house” keywords, another for “buy property”.

This helps Google show your ads to the right people.

Also, use keyword match types wisely.

Start with phrase match and exact match to control costs.

Avoid too broad match types at first because they may waste money.

Next, write compelling ad text.

Use clear language and a strong call to action like:

“Get a Free Valuation Today”

“Speak to an Agent Now”

“Find Your Dream Home in London”

Also include location terms like “UK”, “London”, “Manchester”.

People like to see local relevance in ads.

Make sure your ads reflect what your landing page offers.

If your ad promises a valuation, the landing page should show that too.

This builds trust and increases conversions.

 Google Ads real estate leads UK – choose keywords that matter

Your keywords decide who sees your ads.

You want high intent keywords — those that show people are ready to act.

Here are examples:

“estate agents UK”

“sell house quickly UK”

“property agent near me”

“best estate agents London”

“landlord letting agents UK”

These keywords show strong interest.

You can find more with Google’s Keyword Planner.

Also, use negative keywords.

These prevent your ads from showing on irrelevant searches.

For instance, you might add negatives like:

“jobs”

“courses”

“free property listings”

This stops people looking for jobs or free info, and saves your budget.

Be sure to update your keyword list often.

Check weekly what terms are costing money with no results.

Then remove or adjust them.

This simple habit will save you money over time.

 Google Ads real estate leads UK – optimise landing pages for leads

Good ads are only half the story.

Your landing page must convert visitors into leads.

Here are things to focus on:

Keep the page simple and fast.

Visitors should see your contact form or phone number immediately.

Use trust signals like:

Reviews

Ratings

Photos of your team

Local credibility

Also add a clear headline that matches your ad.

If the ad says “Free Valuation”, the page should emphasise that.

Use simple forms.

Ask only for key info like:

Name

Phone

Email

Property details

Long forms scare people away.

Also use strong call-to-action buttons like:

“Get My Valuation”

“Call Now”

“Book a Viewing”

Make sure the page loads fast, especially on mobile.

Slow pages lose leads.

You can test page speed with tools like Google PageSpeed Insights.

 Google Ads real estate leads UK – set your budget and bids

Budgeting is key.

If you spend too little, your ads may not show enough.

If you overspend, you waste money.

Start with a daily budget you are comfortable with.

Many small agencies start with £20–£50 per day.

You can adjust based on results.

Next, choose a bidding strategy.

For lead-focused campaigns, consider Maximise Conversions.

Later, once you have data, try Target CPA.

This optimises toward a specific cost per lead.

But don’t rush into Target CPA too early.

You need enough conversion data first.

Also consider time of day and day of week.

Maybe your leads come more in the evening.

Use ad scheduling to focus your budget when people are most likely to convert.

This improves efficiency.

Use conversion tracking to measure success

You must track what matters.

Set up Google Ads conversion tracking.

This shows which ads and keywords are generating leads.

Also link Google Ads with Google Analytics.

This gives deeper insight into visitor behaviour.

For example, you can see:

Which landing pages perform best

Which keywords give the best leads

How people behave after clicking your ad

This data tells you what to change and what to keep.

Without tracking, you are guessing.

With tracking, you know.

Test and improve over time

Good campaigns are not set and forget.

You must test and improve.

Start with at least two ad variations per ad group.

Test different headlines and descriptions.

See which works better.

Also try different landing page layouts.

Maybe one gets more leads than the other.

Use a simple A/B testing approach.

Look at results weekly.

Make small changes, then monitor.

Small improvements add up to big gains.

Also check your search term report often.

This tells you what people actually typed when they clicked your ads.

Add new high intent terms to your keyword list.

Remove poor terms.

This keeps your campaign tight and focused.

Plan your follow-up system

Leads are nothing if you don’t act on them quickly.

Have a plan to follow up fast.

Most buyers and sellers expect a quick call or message.

Set alerts so your team contacts every lead within minutes.

Fast follow up increases your conversion rates.

Also consider automated email or SMS follow ups.

This keeps leads warm if you cannot contact them instantly.

Track ROI and adjust

Always know your return on ad spend (ROAS).

If you spend £100 and get £500 in value, that’s good.

If not, ask why.

Is your message clear?

Is the landing page strong?

Are you targeting the right keywords?

Make adjustments based on data.

This mindset separates successful campaigns from waste.

TL;DR

Google Ads real estate leads UK helps you show your agency to people who want property services right now.

Start with clear goals.

Use focused search campaigns and strong keywords.

Build simple landing pages that convert.

Track every conversion and test often.

Adjust bids, budgets, and follow ups.

Measure ROI and refine your approach.

With consistency, you get more real leads for your estate agency.

Conclusion

Google Ads real estate leads UK is a powerful tool when used smartly.

It can put your agency in front of buyers and sellers at the perfect moment.

Start with clear goals and the right setup.

Choose meaningful keywords and build strong landing pages.

Track, test, and improve every week.

Don’t forget a fast follow up system.

This will turn clicks into real clients.

With patience and data, you will see your leads grow over time.

Ready to get more property leads with Google Ads?

Visit Digileap Services UK and let our team help you build high-performing campaigns that deliver real estate leads fast.

Let’s grow your agency together.